The 2026 Vegas Shoot Trade Show: Hitting The Mark

With industry giants as well as rising brands, the vendor zone delivered again and again at this year's event.

Over 80 vendors representing 100+ of the world’s leading target archery manufacturers come together in Vegas at the largest tournament trade show of the year.

This unique environment gives manufacturers the rare opportunity to connect directly with archers from around the globe, gather real-time feedback on new products, and engage with the ultimate end user rather than retailers – as well as sell stock ranging from a bag of vanes to a brand new top-end riser.

Beyond product insight and sales, the event attracts influential archers, coaches, and club leaders who help shape buying decisions at the local and regional level. It also serves as a premier networking hub, with industry leaders and officials from around the world attending to connect, collaborate, and experience the sport.

For this year, the organisers moved the show from the spilt format seen last year to a single site in the huge Paris Ballroom.

Christie Colin of the NFAA knows this made a difference. "Compared to last year, the show was very similar in size; however, the updated layout, specifically the move from the multi-room setup in the Horseshoe Event Center and Grand Ballroom to the Paris Ballroom, had a significant impact on the overall success of the event." she said.

The move increased the flow of foot traffic and gave the trade show a more central role; the heart of the event. "It also placed all vendors in a front-row position for key moments, including the 60th Party, the $1K-A-Day Kids Event, the $10K-A-Day events on Friday and Saturday, and the Lucky Dog event," Colin added.

Josh Smith, co-owner at RamRods Archery and a vendor at this year's show was pleased with the result: "The Vegas Shoot is always a key event on the RamRods calendar," he said.

"It provides a great opportunity to display new products, interact with fans, and connect with athletes from around the world whom we would not otherwise meet. We had a lot of fun this year doing giveaways, filming fun media, and swapping archery stories."

Phil Knall, the head of international sales at Shibuya and a familiar face at international archery events, added: "We had a very successful trade show in the new venue. The first day in particular was packed, possibly due to the kids' shoot and all the attending parents being in the hall."

"I feel like it worked out to everyone's benefit to have the entire trade show in a single room again, and the layout and lighting worked well for us. We were able to catch up with friends old and new, and I'd say the highlight was surprising one of our most vocal customers with the adoption of a feature he had requested!"

As the dust settles on the 60th Anniversary tournament, it is clear that the move to the Paris Ballroom did more than just streamline the floor plan; it revitalized the very spirit of the gathering. By bringing the industry’s finest all under one roof, the trade show transcended its role as a marketplace to become the beating heart of the event; the place where the global archery community truly . Roll on 2027.